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Opening, introductory speech. |
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Brand value assessment: techniques and the process.
Nik Stucky / Brand Valuation Director, Interbrand Zintzmeyer&Lux/ Switzerland |
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Rebranding: there's one step from chic to nil. Valentin Pertsiya /CEO of BrandAid/ Ukraine, Russia |
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Simulacra of consumption. Samvel Avetisyan /Marketing Director/ Tinkoff, Russia |
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Media convergency: new opportunities for brands. Russel Goldsmith /Director Markettiers4DC/ UK |
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Master class: Viral marketing and buzz marketing – how to turn your clients into your salespeople! Russell Goldmisth /Director Markettiers4DC/ UK/ |
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The effect of electronic search engines and blogs on company reputations and brands. Marina Starodubskaya /Strategic Communications Consultant, Ukraine |
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Cinema theaters as a media channels: international experience and Ukrainian market development. Anatoly Semenovsky /Director of IDMedia/ Ukraine and Annа Volokhova /Media Manager of IDMedia/ Ukraine |
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Coalition programs of loyalty: brand's win or loss. Vladislav Us /Managing Director, LM Consult / Russia |
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Changing the brand strategy. Creating a premium brand (with Samsung as a case study). Irina Polovneva /Brand Manager of Samsung in Ukraine/ Ukraine and Alex Garmash /Group Account Director, Chail Communications/ Ukraine |
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Insight: searching for social rationale for a brand бренда. Vladimir Lyaporov /Branding consultant / Russia |
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Mental portraits of brands in Russia, Ukraine, Belarus in the mirror of globalization: new psychographics for markets of the three countries.
Jeanne Grinyuk /Director of Satio/ Belarus |
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Psychological and value segmentation of consumers and using it in brand positioning and developing communications programs. Mikhail Zhigunov / Head of Marketing and Advertising Department, Sportmaster / Russia |
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New brand individuality: Russian psychology in action. Vladimir Domnin /Branding Consultant/ Russia |
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Closing ceremony |
