BrandsPoint 2006: SPRING - Rebranding & Brand Expansion

19-20 May, Kyiv

DAY 0: Master classes 18 May, Thursday, 13:00 - 18:30
	MASTER CLASS 1: Low-cost marketing Natalia Zagorodnova /Strategy and Marketing Director/Successful Sales Bureau (Ukraine)
	MASTER CLASS 2: Marketing & Sales: A war or a compromise? A coalition Successful Sales Bureau (Ukraine) Ivan Bartyan - Managing Director Natalia Zagorodnova - Strategy and Marketing Director
DAY 1: REBRANDING 19 May, Friday Process mechanism/ Why and when is rebranding needed/Nuances of rebranding from A to Z / Case studies: multinational corporations and national manufacturers/Which is cheaper: to rebrand or kill a brand? How to rebrand networks
	Conference opening
	Rebranding from A to Z: Case study: S7 – Siberia airline (Russia) Landor Associates (UK): international network branding agency Peter Knapp /Executive Creative Director, EMEA
	Rebranding retail networks SCG London (UK): Clive Woodger /Managing Director
	Objective rebranding: Are there any objective decision-making tools? BrandAid (Ukraine, Russia): Valentin Pertsiya /CEO and Vladimir Domnin /Director for Technologies
	Rebranding a multinational B2B company. Case study: Columbus IT – an international consulting company with offices in 22 countries of the world. Columbus IT (Denmark): Aliona Gekler /Vice President for Global Marketing
	3М. Managing a brand portfolio as an asset 3M Ukraine Svetlana Balanova / Country Manager
	Beeline: Life after rebranding. Vympelcom (Russia): Artiom Minayev /Business Development Manager in the regions and CIS countries
	Brand ambitions and managing a brand portfolio: how understanding of consumers can help creating the best brand strategies Customer Equity (South Africa): international research company Philip Collier /Senior Research Consultant
DAY 2: BRAND EXPANSION 20 May, Saturday, 9:30-19:00 Creating a new category/Launching in a new market/International markets for Ukrainian and Russian brands/Creating innovative brands/ Reducing and expanding the brand portfolio/Brand mergers and acquisitions
	Opening the second day
	Branding strategies in mergers in acquisitions Boston Consulting Group Stephan Dertnig /Director of the Moscow office, Vice-Precident
	Marketing hits BrandAid (Ukraine) Valentin Pertsiya /CEO
	Expansion of Russian brands. Case study: Sitronics. Sitronics (Russia) Mina Khachatryan /Director for Marketing and Strategic Communications
	Creating an innovative eproductio nand market in Russia. Joint project of Bystrov company and the Russian Academy of Medical Sciences (Russia). Bystrov company (Russia) Alexandra Savina /Marketing Director
	Brands go online globally: ways, tools, results. Prospects for the Ukrainian market. MarketingMix, KMBS Marina Starodubskaya / Business Development Director
	Brand expansion insights; an analysis of successes and failures Pack-Track (UK) & CPS International (UK) Andrew Streeter / CEO
	The model for measuring consumer loyalty to a category Customer Equity (South Africa): international research company Philip Collier /Senior Research Consultant
	Closing ceremony