 BrandsPoint 2006: AUTUMN
BRAND LEADERSHIP AND SOCIALLY RESPONSIBLE BRANDING
7th international branding conference
17-18 November, Kyiv
How a brand's social stance benefits brand equity
"Social responsibility in branding is a natural reflection of market demands as a brand is primarily a set of emotions. Brands with a "soul", with a "social stance" are increasingly in demand as more and more consumers think about the future of their countries, cities and their own. People care what kind of world they live in and they want companies to think about it too and do something for the world around them."
Marina Starodubskaya, member of the managing council of the Corporate Social Responsibility Committee of the European Business Association (EBA)
CONFERENCE PROGRAM INCLUDES:
- social responsibility of brands
- how customers change brands
- measuring the effectiveness of socially oriented brands
- creating socially responsible brands: a fad or necessity
- trends and peculiarities of socially responsible branding
- corporate social responsibility
- social projects of the leading brands
- promoting brands taking into account social responsibility
- effect of social orientation on brand equity
- responsibility of brand builders to consumers
CONFERENCE PARTICIPANTS
Specialists actively involved in brand creation and building! Local and multinational companies and corporations!
- Marketing directors
- Brand managers
- Marketing managers
- PR and advertising specialists
- Specialists from advertising and research agencies
- Business development directors
KEY SPEAKERS
Branding and Social Responsibility
Brad VanAunken (USA)
- Partner and main brand strategist at The Blake Project (USA)
- Founder of brand consultancy BrandForward (USA)
- Brand Director of Hallmark brand
- Author of the books "Brand Aid" and "The Brand Management Check-List"
The Road Less Travelled
Kartikeya Kompella (India)
- Consultant at Lintas Personal (India)
- Nominated for the John&Mary Goodyear Award for research of international markets
- Author of the books "Applying the Branding Iron" and "Building Brands Building Meanings"
Socializing of the brand architecture. Competetive strategies of brands with consideration of mental responsibility
Nickolas Koro
- Member of the European Board of Directors of NEIMS holding group (Moscow, Paris, Sydney)
- Head of Research at NEIMS holding group
- Member of the Council of the Russian Guild of Marketing Specialists
- One of the top 100 highest paid consultants in Europe
SPEAKERS
Social face of the company = growth of brand value?
Who will apparaise corporate good deeds?
Marina Starodubskaya
- Vice President of Ukrainian Association of Public Relations
- Head of CRS Committee at European Business Association (Ukraine)
McDonald's – a socailly responsible brand. Factors that form Brand Trust.
Angela Poddubna /Marketing Director / McDonald's Ukraine
Tetra Pak - Protects what's good
Piotr Kazmierczak /Marketing and Business Development Director/ Tetra Pak Ukraine
Managing Corporate Reputation. Anticrisis communications.
Nataliya Popovych /PRP Group President, Russia, Ukraine and ex-USSR markets / affiliate of Weber Shandwick
Mary Kay: How to promote corporate charity.
Olesya Andreyeve /Special Events Director/ Mary Kay Ukraine
Social responsibilty as corporate strategy
Alina Sevastyuk /Corporate Communications Manager/ Avon Ukraine
Charity in loyalty programs.
Konstantin Pirtskhalaishvili /Business Development Director/ LMH Consult (Russia)
Promotion of alchoholic brands in teens and youth audience
Vilena Ostapenko /Director/ Art-Btl (Ukraine) ex-Marketing Director for Ukrainian alcohol producers Olimp & Bondariov
To be confirmed:
Motorola, JTI, Melinda Devis
VENUE: 31/33 Smolenskaya St., INCOM Business Center, Kyiv
COST OF PARTICIPATION:
€540, VAT included. The cost includes: participation in all the events at the conference, coffee breaks, lunches, buffet meal, conference materials including a CD with speakers' presentations!
Discounts:
- 10% off for clients of BrandAid and Brand Training.
- 10% off for participants of past BrandsPoint conferences.
- 7% off for everyone who applied before 15 October.
- 25% off for subscribers of Novy Marketing and Upravlenie Companiey magazines
* discounts don't add up
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